Aarong Privacy Policy

Aarong’s privacy policy applies to personal information we collect from our customers and job applicants through our website (aarong.com) and at stores across Bangladesh. The policy outlines the information we collect about customers and job applicants; how we use, disclose and otherwise manage this information; and the choices you have to restrict our usage of this information. Ensuring the privacy of your personal information is important to us.

When and how information is collected by Aarong
We collect personal information when you:

  • Purchase, order, return or exchange products and services
  • Register on our website or My Aarong Rewards programme
  • Track your order through Aarong website
  • Sign up for Aarong newsletter
  • Send or purchase a gift card
  • Apply for a job at Aarong through our website or other third party job portals
  • Participate in our promotions or surveys
  • Contact us with a comment, question or complaint


Information collected when you shop at Aarong stores

You do not have to provide us with any personal information when you make cash purchases at our stores. However, if you use a credit or debit card for your purchases we will collect your card-related information and your signature in order to process your payment. We may also collect your suggestions, complaints or enquiries through emails or complaint/suggestion forms.

Information collected by Aarong website
My Aarong Rewards programme –
 We store information of the programme’s members, including their purchase order history and history of rewards points collected over a specific period. However, we do not authenticate members’ personal details and, therefore, cannot be held liable for any misinformation received or fraud or identity theft cases that any member may be charged with.

Registered shoppers – We store basic information and purchase history of a registered member in order for members to track their orders.

Guest shopper –
We may collect personal information, such as name, email address and/or mobile number of a guest shopper who signs up for our newsletter. We use this information to communicate with guest shoppers to provide them with news about special offers.

Information collected for orders placed over phone or fax
No Aarong store or website accepts orders placed over phone or fax. We will never ask for your credit/debit card or any other sensitive information over the phone or email.

Information collected when you apply for a job at Aarong
If you apply for a job through our website, you may be required to provide us with information about yourself that you usually provide on your resume. This information will be saved on our internal server for no more than one year. We use this information to process and respond to your enquiry or job application. We may share your information with the human resources department at BRAC headquarters in special circumstances. We will not sell your information to any third party or share unless required by the law. We only keep your personal information for as long as necessary for the purposes it was collected, or as otherwise required by the law.

Information collected when you sign up for our newsletter
We will use your email address, if you signed up, to send our electronic newsletters which contain advanced notification of promotions, launch of new merchandise, store openings and other Aarong-related news. We may also use the optional information such as your name, postal code and product interests to enhance our product and services. We respect your privacy and will not sell your email address to any company. You can unsubscribe from our email list at any time by clicking on the unsubscribe link at the bottom of our newsletter.

Information collected when you visit or register on Aarong website
You are not required to register to browse our website. However, you will be required to create an account if you wish to avail special services that registered users can enjoy, by providing us with your email address and a password. Personal information (such as name, address, mobile number, email address, billing address, shipping address and credit card information) you provide to us while creating or updating your account and at checkout on our website  is stored in electronic files on our web server and our internal systems in Bangladesh. We use this information to provide and administer the services you have requested and for other purposes to which you have consented.

Information collected when you participate in promotional or survey programmes
When you participate in a promotion or respond to one of our surveys, we may collect your name, address, mobile number and email address. We use this information to administer your participation in the promotion and, for surveys, to contact you with follow-up questions.

Information collected by customer service (web interface)
You may be asked for information that identifies you, such as your name, address and telephone number when you contact our customer service representatives with a question, feedback or comments. We collect this information to verify your identity and to help us promptly answer your question or respond to your comment or feedback. We may retain this information to assist you in the future. We may also use your feedback, suggestions and comments to improve our products, website and services.

Information collected through website analytics
IP address –
You can visit our website without telling us who you are or providing us with any personal information. However, we collect the Internet protocol (IP) addresses of all our website visitors and other related information such as page requests, browser type, operating system and average time spent on our website. We use this information to monitor and improve our website.

Cookies –We use cookies and similar technologies to collect product and purchase information from the pages you access or visit. Cookies are bits of information that are automatically stored on your computer so we can recognise you when you return. We use cookies to better understand your use of our website so that we may continue to improve our website. If you do not wish to have cookies on your system, you can set your browser preferences to disable them. However, if you decide not to accept cookies, you may not be able to take advantage of all of the features that our website offers. The information collected through cookies may be combined with other identifiable personal information (such as demographic and past purchase information) from our records and other sources. We may use this combined information for future marketing initiatives and to help us improve our website presentation and your overall shopping experience.

Information collected by third party websites and e-advertisements
Our website may contain links to third party websites. We will not provide any of your personal information to these third parties without your prior consent. We provide these third party links as part of our effort to provide you with news and events information or for your convenience. The inclusion of these links does not imply our endorsement of the companies, their websites, or their products and services. The links of websites (such as brac.net) we include in our web pages have separate and independent privacy policies. We have no control over these websites and, therefore, have no responsibility or liability for the manner in which the organisations (that operate those linked websites) may collect, use or disclose and otherwise treat your personal details. We may also use third parties to publish our advertisements on other websites, such as electronic newspapers and travel sites. In order to measure the effectiveness of our advertisements, these companies may use tracer tags or web beacons to report certain information (but not your name, address, email address or telephone number) about your visits to Aarong website and the websites which advertise and feature links on Aarong website.

Information collected by social media platforms
You may choose to engage with our content on or through third-party social networking websites, plug-ins and applications. If you choose to do so, you may allow us to have access to certain information associated with your social media account (such as, name, username, email address, profile picture, and gender information) to receive our content or as a requirement of the operation of the website, plug-in or application.

Information we share
We may transfer (or otherwise make available) your personal information to members of BRAC and other third parties who provide services on our behalf. We use service providers to process data and online payments, deliver our products and services, host our website, send emails, run our promotions and surveys, to help us better understand your use of our website, and to improve our website. All of our service providers are required to maintain the confidentiality and security of your personal information and to use it only in compliance with applicable privacy laws. These service providers are not authorised to use your information in any manner, other than in helping us to provide you with products and services or as otherwise required by the law.

Information collected for legal obligations
We may be required to provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by the law in Bangladesh.

Security of personal details
Your privacy is important to us. We ensure practical administrative, technical and physical safeguards in an effort to protect against the loss, theft, unauthorised access, use, modification and disclosure of personal information in our custody and control. Our measures to safeguard personal information in our custody and control include, providing access to personal information only to employees and authorised service providers who require such information for the purposes described in this privacy and security policy. To provide you with an increased level of security, online access to certain personal information may be protected with a password you create. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication.

Policy changes
We may periodically update this privacy policy for new, unanticipated uses not previously disclosed. Any changes made to the policy will be posted here.

Updating your profile
If you wish to access or update your profile details that we have about you, or to correct factual errors in our records, please contact us. To protect your privacy, we will take necessary steps to verify your identity before granting access or making corrections. You can also easily update your account information by logging on to your Aarong account.

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