Fabric Care

So you picked that gorgeous Nakshi Kantha saree for just the right occasion.The next step is taking care of this beautiful work of art. We have just the right tips to keep your Aarong products looking beautiful for a long while.

About Aarong’s fabrics
Other than a few exceptions, such as kids-wear, most of Aarong's products are handcrafted using the finest natural fibres. The subtle variations in their colour, texture and finishing are the signature of the human hand. Each of the products comes with its own regional specialty and character, and creating them can be a lengthy process rooted in the crafts-based traditions of hand spinning, dying, weaving, wood-block printing and embroidery.

Dyes used
We use both vegetable and commercial dyes to minimize our impact on the environment while striving for the best colour properties. Many of our artisans use AZO-free dyes.

Caring for Aarong products
To extend the life of your Aarong products further follow the guidelines below for hand-woven cotton and silk; blends of cotton, linen and artificial rayon; and cotton saree.



Hand-woven cotton

Cotton is a very strong fibre, even when wet, so it holds up very well to repeated laundering. The more you wash it, the softer and more absorbent it becomes. Hand-woven cotton fabric allows more air penetration than machine-made cotton fabric. This added ‘breathability’ means you will stay cooler in the summer and warmer in the winter. Hand-woven cotton fabric also has a textural beauty and visible character which may not be presented with in machine-made fabric.

 Laundering

  • Please refer to the specific care instructions on the garment.
  • Before washing test colour for fastness by immersing the corner of the cloth in a cup of water for 15 to 20 minutes. If the colour runs, dissolve five table spoons of salt in a bucket of cold water and soak the garment in this solution for two hours. This can help ensure colour fastness.
  • Wash items with like colours and turn your clothes inside out, especially those that are dark coloured.
  • Wash coloured clothes – especially maroon, red, purple, magenta, orange, dark blue, dark green and turquoise – separately, because their colours tend to run and can leave stains if they come into contact with other clothes when wet.
  • Cotton should be hand-washed in cold water with mild detergent. For machine wash select cold on gentle cycle.
  • If you must, use non-chlorine bleach which is gentler on your fabrics and on the environment.
  • Keep your zippers and hooks closed to avoid snagging other items in the wash.
  • Do not soak and dry in shade. Tumble dry at a low heat. Remove items promptly from dryer, preferably while still damp.

 
Ironing

Press with a warm to hot iron while the fabric is damp. If the fabric has dried, use a spray bottle to dampen it.



Hand-woven silk

Silk is the strongest natural fibre, has a beautiful drape and is naturally crease-resistant. However, silk does lose its strength when wet, and, therefore, needs to be treated gently during laundering. At Aarong we have several combinations of silk fabric, such as, cotton-silk, muslin-silk etc. We also use several varieties of silk, such as, Endi silk, which are processed using no harsh chemical and are spun by hand.

Laundering

Please refer to the specific care instructions on the garment. Dry-clean only.

Ironing

Use a warm iron, if needed.



Blends of cotton, linen and artificial rayon

Fabrics that are blends of cotton, linen and/or rayon yarns are hand-woven. The yarns used in these fabrics are rich with different properties and have varying tendencies to shrink. This is why we add an extra inch to the standard sizing of garments made with these fabrics to compensate for their shrinkage.

Laundering

  • It is recommended that garments made with these fabrics are dry-cleaned in order to preserve their original form as when bought.
  • The colours of these fabrics may run, although washing will not diminish their colour or lustre.



Cotton saree

Your brand new saree, fresh from its package, might feel somewhat stiff. This is just the starch that was applied to the saree during the weaving process.

 Laundering 

  • Some colour might bleed from the saree when in wash. Therefore, wash them one at a time to prevent any bleed over.
  • After rinsing gently squeeze the excess water out of the saree. Do not wring.
  • Rinse the saree again with a fresh bucket of water, and squeeze the water out.
  • Dip the saree in starch and then wring.
  • Dry your saree preferably away from direct sunlight.
  • To hang your saree on the clothes line fold it in half. To remove wrinkle give the saree a good shake while folding it.
  • Let your saree hang and remove while it is slightly damp.

Aarong - Marketing 3.0 Award Winner 2016

The Asian Marketing Federation (AMF) has awarded Aarong with the Marketing 3.0 award on September 23rd 2016 competing against companies from its 19 member countries. The award was received by Md. Abdur Rouf, Chief Operating Officer, Aarong, during AMF’s annual award ceremony in Seoul, South Korea.
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