So you picked that gorgeous Nakshi Kantha saree for just the right occasion.The next step is taking care of this beautiful work of art. We have just the right tips to keep your Aarong products looking beautiful for a long while.
About Aarong’s fabrics
Other than a few exceptions, such as kids-wear, most of Aarong's products are handcrafted using the finest natural fibres. The subtle variations in their colour, texture and finishing are the signature of the human hand. Each of the products comes with its own regional specialty and character, and creating them can be a lengthy process rooted in the crafts-based traditions of hand spinning, dying, weaving, wood-block printing and embroidery.
We use both vegetable and commercial dyes to minimize our impact on the environment while striving for the best colour properties. Many of our artisans use AZO-free dyes.
Caring for Aarong products
To extend the life of your Aarong products further follow the guidelines below for hand-woven cotton and silk; blends of cotton, linen and artificial rayon; and cotton saree.
Cotton is a very strong fibre, even when wet, so it holds up very well to repeated laundering. The more you wash it, the softer and more absorbent it becomes. Hand-woven cotton fabric allows more air penetration than machine-made cotton fabric. This added ‘breathability’ means you will stay cooler in the summer and warmer in the winter. Hand-woven cotton fabric also has a textural beauty and visible character which may not be presented with in machine-made fabric.
Press with a warm to hot iron while the fabric is damp. If the fabric has dried, use a spray bottle to dampen it.
Silk is the strongest natural fibre, has a beautiful drape and is naturally crease-resistant. However, silk does lose its strength when wet, and, therefore, needs to be treated gently during laundering. At Aarong we have several combinations of silk fabric, such as, cotton-silk, muslin-silk etc. We also use several varieties of silk, such as, Endi silk, which are processed using no harsh chemical and are spun by hand.
Please refer to the specific care instructions on the garment. Dry-clean only.
Use a warm iron, if needed.
Blends of cotton, linen and artificial rayon
Fabrics that are blends of cotton, linen and/or rayon yarns are hand-woven. The yarns used in these fabrics are rich with different properties and have varying tendencies to shrink. This is why we add an extra inch to the standard sizing of garments made with these fabrics to compensate for their shrinkage.
Your brand new saree, fresh from its package, might feel somewhat stiff. This is just the starch that was applied to the saree during the weaving process.
The Asian Marketing Federation (AMF) has awarded Aarong with the Marketing 3.0 award on September 23rd 2016 competing against companies from its 19 member countries. The award was received by Md. Abdur Rouf, Chief Operating Officer, Aarong, during AMF’s annual award ceremony in Seoul, South Korea.