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A vibrant ensemble for Puja

Oct 02, 2022

Durga Puja festivities are beloved celebrations in Bangladesh and West Bengal. The beautiful idols of Maa Durga at every pandal are spellbinding. But, something else that catches our attention during this ten-day-long festival is the hypnotic Puja look of Bangalee women. It is a beautiful tradition.

With Durga Puja '22 around the corner, fashion houses have released brand-new collections for the occasion.

TBS picked some of the most attractive attires for men and women from the Puja collection of three different fashion houses.

Aarong

This year Aarong's Puja collection is focused on materials like muslin, silk and cotton. A bright and vibrant colour palette accompanies Aarong's signature stitching and masterful handwork.

The designs of the kameez range by this brand are inspired by 19th-century European textiles and weaving techniques, as well as Moroccan embroidery designs.

 

Aarong's Puja saree collection includes brush strokes, ditsy florals, Art Nouveau fashion, beige on beige, tepa and regency themes.

Brush strokes of dark shades on the bright cotton saree capture the sense of artistic movement in the sarees. The ditsy floral theme is made with sophisticated floral layouts with bold overlaps. This design is created in a perfect balance of dark leaves with tiny floral motifs across the entire fabric of the saree.

The Art Nouveau fashion themed sarees have touches of gold colour and contrasting outlines that highlight the decorative trend. The salient features of sarees in this theme are highly stylised florals, defined outlines, and decorative and flowing geometric techniques.

Tepa, beige on beige and Regency theme sarees include watermarks, stylised stamping on traditional colours with Fijian tepa motifs, adding touches of rust-brown into the design.

Aarong's punjabi collection is available in different tailoring patterns. The jali print designs create a clash of bold blocks with interconnectivity and precision.

 

Originally published by The Business Standard on October 2, 2022. 

 

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