Samin Ahmed

Senior Manager, Retail & Infrastructure

Samin Ahmed joined Aarong in 2009 as a Project Coordinator, where she successfully led the completion of the Aarong Uttara Flagship Outlet in 2011. After her initial tenure, she expanded her expertise with leading brands such as Yellow, Bata, and Apex, and also managed freelance projects for international clients. In 2023, she rejoined Aarong in the same capacity and played a pivotal role in the launch of the Aarong Dhanmondi Flagship Outlet - the world’s largest craft and artisanal retail store - in March 2025. “Stay true to yourself—your authenticity is your greatest strength. When you honour who you are, everything else will fall into place,” shared Samin. She holds a Bachelor of Arts in Interior Architecture from Shanto Mariam University of Creative Technology.

Mashiat Faria Noor Hridita

Senior Manager, Recruitment & Employer Branding, Human Resources

Mashiat joined Aarong as the talent acquisition and employer branding lead and has been responsible for creating potential candidate pipelines to meet our human resource requirements. She started her career at a multinational organisation and worked across 8 different industries, nationally and internationally, during her tenure. “It is amazing to be a part of a brand that actively pursuits to give back to society on every level and has an infrastructure that supports and partners with more than 68,000 artisans, majority of whom are women,” added Mashiat. Mashiat has a degree in Business Administration from the Bangladesh University of Professionals (BUP).

Md. Fazlul Karim

Manager, Production Coordination Design

Fazlul began his career with Aarong at our outlets as a part-time associate while he was a student. Today he works at our head office leading the production coordination team of the design department. He ensures planning and execution of the entire production plan and monitor it’s on time delivery. He is responsible for coordinating with diverse stakeholders to ensure production targets are met. 'I love the working culture at Aarong where employees are acknowledged, appreciated, and rewarded for their performances' Fazlul mentioned. He holds an MBA in Apparel Merchandising from BGMEA University of Fashion & Technology, Bangladesh and has been working with Aarong since August 2011.