Thinks creatively for solutions while learning from setbacks and mistakes
Is courageous to try something new
Adapts well to changes in work environment
Treats everyone fairly without discrimination
Is open and responsive to diverse perspectives
Thinks one BRAC
Creates impact through achievement of agreed objectives
Solves problems constructively
Is driven by achieving results
Meet our people
We often get asked how we run our social enterprise so successfully. The answer is our strong values and our position within BRAC’s holistic development eco-system that have helped create a productive outlet for the marginalized artisans while celebrating quality work. We take great pride in the people that work with us, who are undoubtedly the true spokespersons of Aarong.
Sheikh Abdur Rahim
Customer Service Manager, Ecommerce
Rahim ensures Aarong customers receive fast, reliable and informative responses from all customer service channels. He expressed “I simply adore the culture and the working environment of Aarong which is what motivates me even more to give my very best here”. Rahim has spent over a decade at Grameenphone and now he aims to use his experiences in areas such customer satisfaction, service quality assurance and contact center management to build the organisations customer service operations. Rahim holds an MBA in Marketing from North South University, Bangladesh and also an MA in HRM from the University of Dhaka. Rahim joined Aarong in October, 2020.
Deputy Manager, Marketing
Rubaiyat started her journey with BRAC as a Management Trainee and has spent her first year working with various development programmes and social enterprises. Following her yearlong programmatic engagements, she was placed with the Aarong Marketing department and now leads its digital marketing activities. A day for Rubaiyat involves working on photoshoot sets to optimising ads on facebook. Rubaiyat shared, “My diverse range of work gives me the opportunity to develop new skills and learn new things every day”. Rubaiyat holds a BBA degree with dual majors in Marketing and Finance from North South University, Bangladesh. She has been working with Aarong since August, 2018.
Manager, Social Compliance and Producer Development
Musabbir has spent most of his career in banking operations until he decided to change his career track into the non-profit sector. Musabbir was recruited to ensure the social compliance of all the producers and production centres of Aarong and ensure ethnical sourcing in our supply chain. He leads a team who monitors each production centre for good working conditions, health and safety measures, and environmental protection. Musabbir shared “Looking back into my diverse career, which spans a little over 14 years, Aarong provides me the unique opportunity of interacting with artisans across the supply chain which is spread throughout Bangladesh”. Mr. Musabbir holds an MBA in Finance from IBA, University of Dhaka.
Daniela moved from her home country of India to lead Aarong’s home décor product development. She brings more than 23 years of experience designing for reputed international clients like Pier1, Laura Ashley (Australia), Kim Seybert (US) , Sears (Canada) and others from New Delhi, India. “I was completely impressed by the social service Aarong is undertaking under its business model and I was very much encouraged to work for the organization”said Daniela. She strives to bring synergy between her international design exposure and Aarong artisans whose skills inspire her to come to work every single day. Daniela has a Post Graduate Diploma in Textile Design and Development from Asia’s premier fashion institute, NIFT, New Delhi, India. She joined Aarong in October, 2018.