Bangladesh’s largest lifestyle brand

Join us and make amazing things happen for over 65,000 artisans and their families across Bangladesh.


Follow Aarong

Values we seek


  • Is honest in all dealings
  • Is reliable and trustworthy
  • Assumes complete accountability for actions


  • Thinks creatively for solutions while learning from setbacks and mistakes
  • Is courageous to try something new
  • Adapts well to changes in work environment


  • Treats everyone fairly without discrimination
  • Is open and responsive to diverse perspectives
  • Thinks one BRAC


  • Creates impact through achievement of agreed objectives
  • Solves problems constructively
  • Is driven by achieving results

Meet our people

We often get asked how we run our social enterprise so successfully. The answer is our strong values and our position within BRAC’s holistic development eco-system that have helped create a productive outlet for the marginalized artisans while celebrating quality work. We take great pride in the people that work with us, who are undoubtedly the true spokespersons of Aarong.

Bipasha Basu

Bipasha Basu

Deputy Manager, Visual Merchandising

Bipasha is the Visual Merchandising lead at Aarong. She commenced her professional journey with Aarong as a Management Trainee back in 2012 and rose to the position of Deputy Manager in the Visual Merchandising department. After a brief stint outside the company, she rejoined Aarong in 2021. Bipasha is responsible for creating and maintaining a consistent brand image across all Aarong stores, managing merchandise inventories, designing unique visual displays, and ensuring optimal product placement. 'I believe that in this organisation, women have more empowerment in their work which motivated me the most in re-joining. Also, I feel proud to contribute to the social work of Aarong', says Bipasha regarding Aarong's commitment towards women empowerment and making a meaningful social impact. She holds a Master’s degree in Arts from Eden College, Dhaka.

Nafisa Tasnim

Nafisa Tasnim

Senior Manager, Marketing

With over 9 years of experience in the brand marketing sector, Nafisa has established herself as a skilled brand manager with a diverse background. Her career began in the fast-moving consumer goods (FMCG) industry gaining expertise in brand management, portfolio management, and leadership. Seeking new challenges and learning opportunities, Nafisa shifted her career to the fashion retail industry. As the TAAGA, TAAGA MAN and Aarong Earth brand team leader, Nafisa oversees planning, campaign and event execution, and consumer-facing communication. 'Teamwork is the key. I make sure the wellbeing of my team members so all of us enjoy what we do, add value, and contribute to our highest capacity', says Nafisa while talking about her team. Nafisa graduated with Cum Laude distinction from North South University and has been working with Aarong since 2019.

Mashiat Faria Noor Hridita

Mashiat Faria Noor Hridita

Senior Manager, Recruitment & Employer Branding, Human Resources

Mashiat joined Aarong as the talent acquisition and employer branding lead and has been responsible for creating potential candidate pipelines to meet our human resource requirements. She started her career at a multinational organisation and worked across 8 different industries, nationally and internationally, during her tenure. “It is amazing to be a part of a brand that actively pursuits to give back to society on every level and has an infrastructure that supports and partners with more than 68,000 artisans, majority of whom are women,” added Mashiat. Mashiat has a degree in Business Administration from the Bangladesh University of Professionals (BUP).

Md. Fazlul Karim

Md. Fazlul Karim

Manager, Production Coordination Design

Fazlul began his career with Aarong at our outlets as a part-time associate while he was a student. Today he works at our head office leading the production coordination team of the design department. He ensures planning and execution of the entire production plan and monitor it’s on time delivery. He is responsible for coordinating with diverse stakeholders to ensure production targets are met. "I love the working culture at Aarong where employees are acknowledged, appreciated, and rewarded for their performances" Fazlul mentioned. He holds an MBA in Apparel Merchandising from BGMEA University of Fashion & Technology, Bangladesh and has been working with Aarong since August 2011.

Life at Aarong

Employee Benefits

Performance Bonus

Eligible high performers receive performance bonus annually in recognition of their contributions towards the organisation.

Provident Fund and Gratuity

To provide financial security and stability to our employees, we offer contributory provident fund and gratuity.

Health and Life Insurance

Health and Life Insurance are offered to ensure wellness and financial protection to our employees during difficult times.

Paid Maternity and Paternity Leave

To enjoy the ultimate happiness of upbringing and taking care of the newborns, female employees enjoy six month and male employees enjoy one month paid leave.