Aarong has shifted its Sylhet outlet to a newly designed building at 1484, Jail Road. The outlet boasts a shopping space of 27,000 square feet across 3 levels along with Grassroots Café. The new location also features Aarong’s sub brands TAAGA and TAAGA MAN catered to young, urban, and cosmopolitan women and men.
This newly designed outlet is currently the largest retail outlet in Sylhet. Moreover outside Dhaka, this is the biggest outlet of Aarong which has created employment for 110 people.
The opening ceremony was held on 4th of May, 2019 and was inaugurated by the honorable Mayor of Sylhet City Corporation, Ariful Haque Choudhury along with Sir Fazle Hasan Abed, founder and chairperson of BRAC, the world’s largest non-governmental organization. Ms. Tamara Hasan Abed, Senior Director, BRAC Enterprises along with other management officials were also present in the ceremony.