Aarong was honoured the Best Brand Award in the Fashion Boutique category at Bangladesh Brand Forum's annual award ceremony. The Bangladesh Brand Forum’s Best Brand Awards 2015 ceremony was held at the Radisson Blu Hotel in the capital on Saturday, November 21, 2015
Bangladesh Brand Forum partnered with Milward Brown and identified top brands of Bangladesh for 2015 to acknowledge those brands that have reached considerably meaningful heights in both business value and consumer preference. Mohammad Abdur Rouf, Chief Operating Officer, BRAC-Aarong, attended the award ceremony to receive this prestigious award.
Aarong is the country’s leading lifestyle retail store. Aarong is dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 15 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Revolutionising the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad.