Taaga Man, an exciting new fashion brand for men, inaugurated its first outlet together with Taaga, the popular fashion brand for women at 750 Satmasjid Road, Dhanmondi, Dhaka. A private launch event was held for popular social media personalities, invited guests and members of the media. The brand also launched ‘Club Taaga’, a customer loyalty programme which will offer exclusive benefits for today’s youth and young professionals who seek an alternative lifestyle experience.
The carefully designed 3500 square feet outlet features a futuristic shopping ambiance unlike any seen before in Dhaka. Customers can choose from a range of products lines including apparels, footwear, jewellery, and other accessories for both women and men. Taaga Man will also be available at five existing Aarong outlets – Uttara, Jamuna Future Park, Bashundhara City, Mirpur 12, Mymensingh - which have been newly designed to incorporate the line. Taaga products are also available online at aarong.com/taaga.
Taaga and Taaga Man are sub-brands of Aarong, the leading lifestyle retail chain in Bangladesh and flagship social enterprise of BRAC.