Rudro Nasir: A Story of Hope and Revival

Like many young dreamers, Rudro Nasir arrived in Dhaka with hopes for a brighter future and a promise to his mother to build a life of his own. After struggling to find stable work, he turned to the one pursuit that brought him joy: crafting and clay artistry. He began working in a small shop in the capital's Rayar Bazar area and independently produced his clay pottery starting in 2003, with minimal production and no platform to showcase his art.

Beauty through the Eye of BRAC: Recognising Rudro’s Talent

His journey with Aarong began in 2012 when Tamara Hasan Abed, Managing Director of BRAC Enterprises, discovered his work at an exhibition and was impressed by his unique style. Aarong provided the platform he needed to showcase his work at a higher production level, promoting the making of products through an ethical supply chain process.

Previously, as Rudro crafted delicate porcelain tableware by hand, he often faced rejections for minor imperfections, such as subtle colour variations. Aarong, however, valued these distinctions, recognising them as marks of authenticity and beauty. Consequently, handmade tableware and ceramics are now appreciated for their unique qualities, with these differences considered relevant and beautiful. From clay, Rudro expanded his range to include ceramics.

From Struggle to Success: A Journey Above Hardship

Aarong provided Rudro with the creative freedom and reliable monthly income he needed, allowing him to gradually transform his life and lift his family out of poverty.

 Rudro and his team of artisans at his production facility 

Looking Forward: Rudro Nasir’s Expanding Vision for the Future

Rudro’s future looks promising as he plans to expand his ceramics production. While building greater capacity for Bangladesh’s ceramic market is a significant challenge, his dedication, combined with Aarong’s support, gives him confidence. He plans to increase his design reach and work further on his ethically food-safe clay materials. He currently employs 25-30 artisans in his eco-friendly facility, all young men and women, training them to take charge of their artistry with the help of Aarong. He hopes to allow their craft to save them, just as it saved him.