TRANSFORMING NARRATIVES with HERSTORY by Aarong

This Eid, HERSTORY by Aarong celebrates more than just fashion. It honours five inspiring women who transform narratives and prove that true elegance lies in purpose, passion, and resilience. Meet Anika Rabbani, Anita Ghazi Rahman, Farzanah Chowdhury, Jannatul Ferdous Peya, and Vidiya Amrit Khan - whose extraordinary journeys illuminate the boundless spirit of Bangladesh's women, threading hope, innovation, and inspiration into every moment. Alongside them, HERSTORY also pays tribute to women artisans whose skilled hands transform cultural heritage into wearable art, weaving stories of empowerment with every intricate thread. HERSTORY by Aarong is a luxury womenswear line inspired by the rich cultural heritage of Bangladesh. Blending modernity with time-honoured artistry, this line brings the fine artisanal craft of Bangladesh into sophisticated couture. Herstory strives to offer a luxurious experience, where each piece tells a story, evokes emotions, and represents a lasting symbol of timeless style. HERSTORY's brand ethos revolves around empowering women to embrace their natural grace, beauty, and individuality. HERSTORY believes in designing clothing that enhances a woman's confidence and complements her unique style, enabling her to make a statement wherever she goes.

A STORY THAT CONTINUES
The true heartbeat of the HERSTORY by Aarong Eid/25 collection lies in the hands of the artisans who bring these designs to life. Across rural Bangladesh, skilled women artisans - many of whom are the primary earners in their families - weave centuries of tradition into every thread. From nakshi kantha to jamdani and muslin, their craftsmanship is more than an art form - it is a pathway to economic independence and empowerment. Each ensemble in this collection becomes a bridge, connecting the legacy of the artisans to the aspirations of the women who wear them.

This collection is more than a seasonal offering - it is a dialogue between those who create, those who inspire, and those who embrace these timeless pieces as part of their own journey. It is a celebration of resilience, craftsmanship, and the unwavering spirit of women.

HERSTORY by Aarong Eid/25 collection is now available at the Aarong Dhanmondi Flagship outlet and select locations in Tejgaon, Banani, Uttara, and Chattogram Sholoshahar. The collection invites you to be a part of this ongoing narrative - one stitched with strength, purpose, and heritage.