Aarong, the country’s most popular fashion and lifestyle brand, opened its 30th outlet in Noakhali on Thursday, Saturday 22, 2025. Located at 826 Napiter Pool, Main Road, Maijdee, this expansive new outlet was inaugurated by Tanvir Hossain, Chief Business Officer, BRAC-Aarong, along with other officials and warmly welcomes shoppers in time for the Eid ul Fitr season.

“We are delighted to expand our presence to Noakhali and bring the Aarong experience closer to this community. This new outlet offers customers a broad range of products, while celebrating the rich cultural heritage of Bangladesh. We look forward to welcoming everyone to our newest location,” said Tamara Abed, Managing Director, BRAC Enterprises.

This newly designed 15,000-square-feet space offers a four-storey shopping experience for Aarong customers. It features womens, mens, and childrens apparel, home décor, footwear, jewellery, and other product lines.

At this location, customers are also finding Aarong's sub-brands TAAGA, TAAGA MAN, Aarong Earth, and Grassroots Café.

Customers of Noakhali are exploring various sections of the newly opened Aarong outlet with their family and friends.

Visitors at the Noakhali outlet could also explore Ayesha Abed Foundation, Aarong's production hub through a 360 VR tour.

For a limited time, new customers at our Noakhali location can join our My Aarong Rewards customer loyalty programme by making any BDT 5,000 purchase to earn points for direct discounts and enjoy exclusive benefits with our partners. Existing members will earn 3x points on every purchase until February 28!

Shop Aarong Eid/25 collection:  aarong.com/eid-25