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Aarong Fashion Show 2017 was held on Saturday, May 13th to launch its new sub-brand, HERSTORY, and its Eid Collections. The audience was awed as they entered through a cave to the grand ballroom of Radisson Blu, Dhaka which was entirely transformed into a forest. The show opened with Aarong’s New Ladies Kurta Line followed by specially designed silver, gold-plated, pearl and fashion jewellery.

Aarong and BRAC Bank jointly bring exclusive offers for TARA credit/debit card holders. TARA card holders can now register for My Aarong Reward Card membership with purchase of Tk 1,000 and above, as well as receive 5% extra reward points on the first purchase amount.

Aarong announces its Mother’s day Campaign 2017 where five highest online purchasers of the campaign period starting from May 09 – 18, 2017 will be awarded with round trip tickets for two by US Bangla Airlines to Kathmandu, Nepal.


Men have considered their carrier bags as an extension of themselves since the first-time briefcases became popular for office use. With the progress of time and the type of things that can be carried, the typical briefcases for work have also changed in style and form.

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